They Ask, You Answer Summit 2023

They Ask, You Answer Summit

A Business Event for CEOs, Organizational Leaders, Content Creators and Marketing Agencies.

May 15-17, 2023 in Chicago, IL


FREE for IMPACT Mastery Clients and IMPACT+ for Business Members

Register Now

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What is the They Ask, You Answer Summit?

 

 

Designed for YOU

This summit is designed for CEOs, business leaders, content creators, and marketing agencies who want to stay ahead of the curve in the digital age. There are 4 tracks of breakout sessions, group dinners, & more to help you get the most out of the event.

Learn from Each Other

This is your chance to connect with other members of the They Ask, You Answer community in person. Learn from those who’ve been down the path before and those who are with you on the journey now.

Showcase Your Success

At the They Ask, You Answer Summit, you'll have a chance to share your They Ask, You Answer journey, learn from other attendees about hurdles they've overcome, and celebrate your successes so far. We may even have a few surprises in store!

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Be Inspired by the Very Best of the They Ask, You Answer Community from Around the World

150+

ATTENDEES

20+

SPEAKERS

25+

SESSIONS

150 attendees including CEOs, sales and marketing leaders, content managers, videographers, They Ask, You Answer coaches, and members of the IMPACT team.

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4 Tracks of Content

 
Getting Started

For those just getting started with They Ask, You Answer, learn the most important things it takes for you to succeed.

Advanced

For those who have been doing They Ask, You Answer for a while, these sessions will help you take it to the next level.

Content Creators

Calling all content writers, managers, and videographers! Learn from others in your role about hurdles they've overcome and best practices they use.

Coaches & Agencies

In these sessions, coaches and agencies will learn how to build your business, attract more clients, and close more deals.

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Agenda

 

Agenda is subject to change.

Monday May 15th
1:00PM CT
They Ask, You Answer Workshop
This optional workshop is great for those unfamiliar with They Ask, You Answer, those just getting started, or anyone interested in a refresher!

Marcus Sheridan Marcus Sheridan

Zachary Basner Zachary Basner

6:00PM CT
Attendee Welcome Reception
Join us for food, drinks, and a chance to get to know each other. Mingle with other They Ask, You Answer professionals and the IMPACT team! This reception will take place at Chicago's Time Out Market.
Tuesday May 16th
8:30AM CT
Doors Open - Breakfast Served
Join us for breakfast before we kick things off!
9:00AM CT
Opening Workshop
Marcus Sheridan will kick off the day by sharing the specific trends we all need to know and be prepared for in the months ahead. He’ll provide insights and examples on how They Ask, You Answer companies should be addressing the current state of the market with their clients, how you can continue to grow your business in the digital world, and more.

Marcus Sheridan Marcus Sheridan

Allison Riggs Allison Riggs

Kristie Crenshaw Kristie Crenshaw

10:30AM CT
Break
10:45AM CT
Content Creators
What's Working Well in Content Creation Today
Hosted by IMPACT's Hannah Claude, this session will cover what's working well in content creation today. You'll hear directly from others doing They Ask, You Answer at their organizations and overcoming hurdles with content creation with their team. 

Hannah Claude Hannah Claude

10:45AM CT
Getting Started
Thriving Through Your First Year of They Ask, You Answer
If you’re still in the early stages of implementing They Ask, You Answer, this session is for you. IMPACT’s Devon McCarty and Allison Riggs will walk you through the specific milestones that all successful They Ask, You Answer companies have achieved and when you should expect to hit them. You’ll learn what you should be looking for and expecting from your team in the early days, including the specific traits and qualities of a high performing They Ask, You Answer team.

Devon McCarty Devon McCarty

Allison Riggs Allison Riggs

10:45AM CT
Advanced
Advanced They Ask, You Answer Strategies with Marcus Sheridan
You're doing They Ask, You Answer but are you hitting the right milestones on your way to success? This advanced session presented by Marcus Sheridan will teach you some of the more advanced strategies for applying the They Ask, You Answer principles to all aspects of your business.

Marcus Sheridan Marcus Sheridan

10:45AM CT
Agencies & Coaches
Demand Generation Mastery: Proven Strategies for Coaches and Marketing Agencies
Learn about the latest strategies and tactics for creating and nurturing leads, turning them into customers, and building long-term relationships. Whether you are a coach looking to attract more clients or a marketing agency looking to grow your business, this keynote is designed to give you the tools and knowledge you need to generate more leads and close more deals. With actionable insights and real-world examples, you will walk away with a clear understanding of how to create a demand generation strategy that works for your business. 

Chris Marr Chris Marr

12:00PM CT
Lunch
12:45PM CT
The Largest Content Opportunity Hiding in Plain Sight
Coming Soon

Kristie Crenshaw Kristie Crenshaw

1:20PM CT
Content Creators
Maximizing the Value You Bring to Your Company and Growing in Your Career
Attendees will learn how to take ownership of their career development, build a network of contacts, and negotiate for their needs while achieving success in their role. Learn from and get inspired by IMPACT's Director of People and Culture, Shandia Drummond-Butt, and hear about how she made her way into this position. 

Shandia Drummond-Butt Shandia Drummond-Butt

1:20PM CT
Getting Started
Kicking Off Your Content Creation

Learn from IMPACT's Will Shultz on how he successfully kicks off They Ask, You Answer content creation with IMPACT clients and helps them develop a content creation strategy and produce high-quality, engaging content. The session will also provide hands-on exercises and practical tips for creating compelling content that resonates with your audience. Attendees will leave the session with a solid understanding of how to kick-off and execute a successful content creation plan.

Will Schultz Will Schultz

1:20PM CT
Advanced
Giving Buyers What They Want
As we know, buyers are constantly changing and we need to help buyers learn in the way they want to learn and buy in the way they want to buy. In this advanced session, Zach Basner will take you through some more advanced tactics for making sure you're giving your buyers exactly what they want and need on their way to making a purchase with you.

Zachary Basner Zachary Basner

1:20PM CT
Agencies & Coaches
Mastering the Art of Baseline Selling: Strategies for Closing More Deals and Building Stronger Relationships

Chris Marr Chris Marr

Derek Baer Derek Baer

2:00PM CT
Break
2:15PM CT
Advanced
The Top Must-Have User Experience Points for Advanced They Ask, You Answer Websites
In this session, you’ll learn the key things every They Ask, You Answer website needs to ensure a successful user experience. You’ll hear about each element in detail, see examples of websites that do them well, and get tips for implementation. By the end of the session, you'll have a better understanding of what it takes to create a They Ask, You Answer website that provides a positive user experience and drives results for your business.

Mary Brown Mary Brown

2:15PM CT
Agencies & Coaches
From Task Takers to Trusted Advisors: the many benefits of switching to a coaching-first model
In this session you'll hear from three partners as they share their journey of challenges and successes in converting from a "do it for you" agency model to implementing a coaching-first model. Learn the benefits of this change, how they're growing their businesses, packaging and pricing their services, hiring clients, and the results they've seen over the last 12-24 months.

Will Schultz Will Schultz

Erin Fults Erin Fults

Cary Weston Cary Weston

2:15PM CT
Content Creators
What's Working Well in Content Creation Today
Hosted by IMPACT's Hannah Claude, this session will cover what's working well in content creation today. You'll hear directly from others doing They Ask, You Answer at their organizations and overcoming hurdles with video creation with their team.

Hannah Claude Hannah Claude

2:15PM CT
Getting Started
Overcoming the Biggest Challenges on the They Ask, You Answer Journey
In this session hosted by Zach Basner, you'll hear from businesses implementing They Ask, You Answer on how they overcame the biggest challenges on their journey.

Zachary Basner Zachary Basner

3:15PM CT
Break
3:30PM CT
Leading Your Sales Team to Success
This session will team leaders and all professionals improve drive success for their sales teams. The session will cover effective communication and coaching and managing and developing a high-performing sales team.

Chris Duprey Chris Duprey

4:15PM CT
Key Takeaways Activity
This unique activity will allow you to really think through all you've learned all day, pinpoint your key takeaways, and develop actionable next steps you can implement as soon as you get home.

Stephanie Baiocchi Stephanie Baiocchi

5:30PM CT
Break
6:00PM CT
Dinner
Dinner for all attendees will be hosted at Fulton Market Kitchen.
Wednesday May 17th
9:00AM CT
Beyond ChatGPT: How AI Will Transform Your Company and Career
As artificial intelligence advances what’s possible with technology, a next generation of marketers is emerging. These professionals aren’t defined as next-gen because of age, but rather their approach to embracing change and applying smarter (i.e. AI-powered) technologies.

In this keynote, Paul Roetzer, Marketing AI Institute founder and CEO, lays out the vision and opportunity for next-gen marketers who use AI to deliver the personalization and experiences modern buyers expect; unlock previously unimaginable creative possibilities; and drive unparalleled efficiency and revenue growth.

We have entered the age of intelligent automation. AI is not going to replace marketers. Rather, it will replace specific tasks, and augment what your team is capable of doing. Don’t wait for the marketing world to get smarter around you. Take the initiative now to understand, pilot, and scale AI. The opportunities are endless for leaders with the will and vision to transform their careers, brands, and the industry.

In this session you'll learn:
  • What AI is, and why it matters to marketers.
  • Why generative AI is transforming marketing and creativity.
  • How to identify AI use cases and evaluate vendors.
  • What business outcomes AI can help you achieve. 
  • How to prepare your team for piloting and scaling AI.
The future of business is human + machine, and the future is now. 

Paul Roetzer Paul Roetzer

10:00AM CT
AI Conversation with Marcus Sheridan and Paul Roetzer
Join us for a lively discussion with artificial intelligence and sales and marketing by expert Paul Roetzer and Marcus Sheridan on the impact of AI on sales and marketing today as well as tools like ChatGPT. 

Marcus Sheridan Marcus Sheridan

Paul Roetzer Paul Roetzer

11:00AM CT
WNDR Museum Exploration Time
After our morning sessions you'll be free to explore the WNDR Museum with free access! WNDR is a multi-sensory interactive art and technology experience that is designed to ignite the curiosity within each of us. Learn more at https://wndrmuseum.com/
1:00PM CT
Select Breakout Lunches

Hotel & Travel

Need a hotel room? We have reserved a block of rooms at The Hoxton for $309 per night. The link will be provided in your confirmation details after you register. 

All nearby hotel options: The Emily Hotel, Nobu, Hampton Inn West Loop, Hyatt House Chicago West Loop, Crowne Plaza West Loop.

The main event will take place at 333 N Green Street in Chicago. 

When traveling to Chicago, you may fly into O’Hare International Airport or Midway Airport. From there, plan to take a cab, Uber/Lyft, or the Blue Line L train downtown.

If you have any questions, please reach out to events@impactplus.com.

What Attendees Said About the Last Summit

 

"I enjoyed the breakout panels and being able to interact and meet other individuals in the same 'boat' as us and those who have been with IMPACT+ for years."

Daniela EscuderoJ Designs Pool and Spa

“Discussions were much more advanced, and representatives from multiple industries were present."

Cristian ShirillaMarketing Manager, River Pools

"I felt that the time & energy in learning new approaches and meeting new people was well spent, and I am excited to bring my entire team to Boston in the Fall."

Amy GarelickCEO, POWER UP Video Studios 

Ready to Register?

FREE for IMPACT Mastery Clients and IMPACT+ for Business Members

Register Now